Introduction to Vintellect On-Trade Wine Training Programmes

• Your staff to have more wine knowledge and the confidence to recommend better quality wines?
• To increase staff confidence and enjoy greater staff retention levels?
• To increase your sales and profit in other areas, not just wine?

At Vintellect we can work together with your wine suppliers to introduce a sales and training culture within your business which is aimed at removing responsibility away from management and encourages other members of staff to become more proactive and motivated. 

Investment in your staff will lead to increased motivation and as a result a decrease in staff turnover.  The implementation and outsourcing of such a programme, together with lower staff turnover, will free up more time for managers to dedicate to developing their business. 

Why invite Vintellect to join your suppliers to do staff training?

• It is our core business.  We are training specialists.  All our tutors have been selected for their skills in engaging their audience, encouraging participation and ensuring training is productive. 
• All our tutors have on-trade experience themselves and can therefore empathise with the staff. 
• At Vintellect we are independent and not tied to any producers and therefore are not under any pressure to sell particular brands. 
• Since training is our core business, we spend plenty of time preparing, delivering, following-up, testing and measuring the effectiveness of every training programme. 
• In short, we will work with your wine suppliers to ensure training is productive, successful and profitable. 

So, how can you be sure that wine training really does increase sales and profit?

Because we test and measure the effectiveness of every programme.  These tests include: the evaluation of student feedback, mystery customer visits and monitoring student action plans and sales analysis.  We are even able to offer a money-back guarantee, if you are not satisfied.

10 Reasons to choose Vintellect to Tutor your in-house training rather than send your staff to a college At Vintellect, we train small groups of no more than 20 students rather than lecture to large numbers.  Smaller groups encourage better interaction between the candidates and tutor and result in productive learning. Our tutors all have on-trade experience and every section is discussed with reference to selling wine in the candidates own particular establishments.  Vintellect tutors are professional trainers and encourage interaction and participation.  Colleges tend to use lecturers with limited on-trade experience. For in-house courses, the seating is arranged in such a way that students are encouraged to participate.  This helps to develop their confidence which is essential for staff who are uneasy recommending wines.  In colleges the tables are often arranged in long formal rows making interaction difficult. At in-house courses, candidates taste wines that they sell rather than wines provided by a college. At in-house courses, candidates have the opportunity to match their own wines with dishes selected from their own menus. At in-house courses, candidates have the opportunity to meet and socialise with other members of staff engendering a feeling of team spirit. Offering in-house training will help to promote a feeling of respect and appreciation among the staff.  This increases their motivation and loyalty resulting in greater staff retention.  A decrease in staff turnover will result in less time being spent by management on training and recruitment and more time on business development. We have a 95% success rate in the WSET exams at Intermediate level. Our courses can be held anywhere and scheduled at a time to suit your requirements.  College courses are limited to the venues and dates advertised and may be cancelled at the last minute if they cannot get enough candidates. Vintellect courses are significantly more cost effective so you can train more staff and witness a greater increase in sales.