On-Trade Wine Training Programmes

How can any business justify the cost of this training now?

The answer is, you cannot afford not to – especially when our e-learning course is designed so you can train every single member of staff (including part-timers) for as little as £5 each.

While wine suppliers will often help with training, it is not their core business and as such it may be carried out on an adhoc basis with only short-term benefits. At Vintellect, we are very happy to work with your wine suppliers to deliver an effective training programme. 

Our programmes include the following options:

2. ‘Train the trainer’ courses

Why invite Vintellect to carry out staff training?

• It is our core business.  We are training specialists.  All our tutors have been selected for their skills in engaging their audience, encouraging participation and ensuring training is productive. 
• All our tutors have on-trade experience themselves and can therefore empathise with the staff. 
• At Vintellect we are independent and not tied to any producers and therefore are not under any pressure to sell particular brands. 
• We can afford the time to spend preparing, delivering, following-up, testing and measuring the effectiveness of every training programme. 
• In short, we will work with your wine suppliers to ensure training is productive, successful and profitable. 

So, how can you ensure that wine training increases sales and profit?

Because we test and measure the effectiveness of every programme by: evaluating student feedback, using mystery customers, monitoring student action plans and analysing sales.  We also recommend offering staff incentives and running customer promotions to help build long term staff and customer loyalty.

We even offer a money-back guarantee.

7 Reasons to run in-house courses rather than send your staff to a college You can train small groups of no more than 20 students rather than lecture to large numbers.  Smaller groups encourage better interaction between the candidates and tutor and result in productive learning. Our tutors all have on-trade experience and every section is discussed with reference to selling wine in the candidates own particular establishments. College tutors tend to have limited on-trade experience. Candidates will taste wines that they sell rather than wines provided by a college. They may also have the opportunity to match their own wines with dishes selected from their own menus. Candidates have the opportunity to meet and socialise with other members of staff engendering a feeling of team spirit. In-house training will help to promote a feeling of respect and appreciation.  This increases staff motivation and loyalty resulting in greater staff retention.  Courses can be held anywhere and scheduled at a time to suit your requirements.  College courses are limited to the venues and dates advertised and may be cancelled at the last minute if they cannot get enough candidates. Vintellect courses are significantly more cost effective so you can train more staff and witness a greater increase in sales.   FOR MORE INFORMATION CALL US NOW - 01372 272295